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Tuesday 22 March 2011

SEO - An Introduction

The one thing that every website has in common is the need for visitors. A website with no visitors is like a theatre with no audience.

Search Engine Optimisation is the process of improving a websites visibility in search engines (such as Google, Yahoo and Bing). Generally, the higher up on the page (or search results) a website appears and the more frequently it appears in search results lists (for different searches), the more visitors the website will receive.

The three letter acronym SEO is commonly used in place of the full description Search Engine Optimisation.

SEO considers how search engines work, what people will search for and which search engines they will use to conduct their search. SEO for a website will typically involve optimising the website (on-page SEO) and creating links from other websites to the target website (off-page SEO).

SEO is a vast topic and there's far too much to cover in this introduction in any particular detail. We've dedicated an entire category to SEO in our Learning Zone, so please feel free to browse the articles there for more information.


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